Fleet and corporate accounts
Your members cancel. Fleets don’t.
The average wash loses 7.9% of its members every month. Fleet accounts are approved once, invoiced monthly, and rarely revisited.
Consumer membership
- 7.9% monthly churn
- Personal credit card
- Cancels when money is tight
Fleet account
- Churn near zero at 50+ vehicles
- Corporate AP, invoiced
- Cancels when the business closes
One account
What one account is actually worth
Move the sliders. This is one account, not a program.
Assumptions
- Monthly recurring
- $750
- Annual contracted
- $9,000
- Annual EBITDA added
- $5,400
- Added at exit
- $32,400
To match $9,000 in consumer revenue at 7.9% churn, you would need to sign roughly 25 new members and keep signing them, because 63% of them are gone within a year.
Defaults are conservative. Open the assumptions and put in your own numbers.
The buyers
Where these accounts come from
- Home services and tradesvans, daily routes
- Last-mile delivery and DSPsappearance standards, high frequency
- Municipal and government fleetsbudgeted, prepay in season
- Dealershipslot inventory, loaners
- Medical and home health networksbranded, high visibility
- Security companiesmarked vehicles, uniform standards
- Regional logisticsfixed depot, fixed schedule
- Property management and corporate campusesmixed fleets
Every one of these has a fleet manager, an AP department, and a written appearance standard. None of them are shopping a $9.99 first-month offer.
The churn drain
What 7.9% actually does to 100 members
- After 12 months
- 37 of 100 remain
- After 24 months
- 14 of 100 remain
- Fleet after 24 months
- 79 of 100
Start with a conversation.
Thirty minutes on your trade area: which fleets are nearby, what they'd be worth, and who to call first. No charge, no obligation.
Schedule a Meeting